Overview

Title: The Art and Science of Bing Ads Automation — Discover powerful, time-saving account management techniques

Date: Thursday, August 17, 2017

Time: 8:00 a.m. Pacific Daylight Time

Duration: 1 hour


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Summary

Advertiser Science Webinar Series

Join us for a monthly webcast series where we'll uncover the science behind running top digital marketing campaigns. We'll be sharing results from our own tests and experiences, along with research from the Bing Advertiser Science team. Let's face it, pay per click marketing is a daily practice and as digital marketers we know you need the latest insights and data from search engines. So, every month we'll do just that.

The Art and Science of Bing Ads Automation

When managing your account, do you find yourself completing the same tasks repeatedly? Do you wish you had more time to devote to building your business or finding new clients? Would you like to automate not just the mundane tasks but also some of the others that require a bit more insight?

Then you should join us for The Art and Science of Bing Ads Automation webcast. MJ DePalma, Sr. Global Channel Marketing Manager, Aaron Stacy, Sr. Product Marketing Manager, Kevin Salat, Product Marketing Manager, and Stefanie Bounds, Account Manager, will be your guides to utilizing these powerful, time-saving account management techniques. You’ll learn which tools and features are available to automate the following areas of your account:

  • Keywords
  • Budget
  • Bids
  • Ad copy
  • Optimizations

Register now and join us live on August 17, or watch on demand when it’s most convenient for you. The on demand version is usually available 24 hours after the live event day and time.

Bing Network. Be There.

Speakers

Stefanie Bounds
Account Manager
Microsoft, Bing Ads

Stefanie is an Account Manager for Bing Ads and has over 10 years of advertising experience, including 4 years of managing multi-channel digital advertising campaigns. Based in Microsoft’s Seattle office, Stefanie works with a variety of verticals, ranging from automotive, retail, B2B, and more. Stefanie lives in Snoqualmie, WA, with her husband and her cat, Dusty, and loves fresh pasta, art, traveling, and fitness.

Kevin Salat
Product Marketing Manager
Microsoft, Bing Ads

Kevin Salat is a Product Marketing Manager at Microsoft with a focus on seamless experiences for getting up and running on Bing Ads, from the agency and billing space to Google Import. Kevin has been in online advertising for three years, starting with managing retail paid search campaigns at iProspect in Chicago and making his way to the Pacific Northwest to join Bing Ads. He graduated with degrees in Marketing and Chinese from the University of Notre Dame. Follow Kevin on Twitter @kjsalat. 

Aaron Stacy
Sr. Product Marketing Manager
Microsoft, Bing Ads

Aaron has held senior marketing and account leadership positions across a range of organizations. Prior to rejoining Microsoft as a Senior Product Marketer, Aaron was the Senior Account Lead at Velti with responsibilities of designing and managing the rewards loyalty program for T-Mobile's 22M postpaid customers. Aaron has also had the pleasure to work at leading digital organizations, including: aQuantive, Google, and Wunderman. Aaron is a graduate of Western Washington University in Bellingham, WA with a degree in Business with a focus on Marketing.

MJ DePalma
Sr. Global Channel Marketing Manager
Microsoft, Bing Ads

I am MJ DePalma and I’ll be your host throughout the live webcast. I am the Sr. Global Channel Marketing Manager at Bing Ads, and I have the best job of all the jobs because what I do is bring the Bing community together and watch the magic happen. I strive for magical moments that make you go, "ah-ha! I just learned something cool!" When I’m not working at the best job of all the jobs, I’m hiking with my dog through the PNW, riding my enduro motorcycle and tending to my Raspberry & Blueberry patch. Follow me on Twitter @mjdepalma.

MJ DePalma
SEM Pro Community Channel Manager
Microsoft, Bing Ads

I am MJ DePalma and I’ll be your host throughout the live webcast. I am the SEM Pro Community Manager at Bing Ads, and I have the best job of all the jobs because what I do is bring the Bing community together and watch the magic happen. I strive for magical moments that make you go, "ah-ha! I just learned something cool!" When I’m not working at the best job of all the jobs, I’m hiking with my dog through the PNW, riding my enduro motorcycle and tending to my Raspberry & Blueberry patch. Follow me on Twitter: @mjdepalma

Frances Donegan-Ryan
SEM Pro Digital Marketing Manager
Microsoft, Bing Ads

With a mission to help businesses of all sizes capitalize on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at paid search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors. Follow her on Twitter @FrancesDR